Editing Superbrowser Blackhat Method Multiple Seller Accounts WIN THE GAME

- Should you focus on one product<br><br>or try selling multiple<br>projects on Amazon FBA?<br><br>Stick with us for a minute<br>and we're gonna teach you<br><br>exactly why focusing on<br>more than one product<br><br>at a time could be<br>deadly for your business<br><br>and the three questions you<br>wanna ask yourself to know<br><br>if you can handle doing more<br>than one product at a time.<br><br>(chill music)<br><br>Hey, everyone, I'm Jason Katzenback,<br><br>along here with Shane Oglow,<br>and I've had the honor<br><br>of being able to teach<br>over 30,000 of my students<br><br>to be able to learn how to<br>leverage the insane power<br><br>of Amazon and start their<br>own business, and I've been<br><br>doing this for a long time<br>now, and with me, Shane Oglow,<br><br>he himself owns his own<br>Amazon business, as do I,<br><br>and he's also a coach, but he<br>works with us at Seller Pro<br><br>and does the monthly<br>updates where he provides<br><br>up to date information about<br>Amazon and does interviews<br><br>with other sellers and<br>experts in the industry.<br><br>So, Shane, thanks a lot<br>for doing this with me.<br><br>- Awesome, love to talk<br>about Amazon any time.<br><br>- Cool, so what we're<br>gonna talk about right now<br><br>are the three questions,<br>'cause you know, me and you,<br><br>we've been in this game<br>for quite a few years now,<br><br>and one of the things we've<br>known is that probably one<br><br>of the biggest questions is<br>how many products to start with<br><br>and we've seen a lot of people<br>make mistakes in this area.<br><br>Where, you know, people just<br>get gung go, they wanna start<br><br>a business, they think I'm<br>gonna go out there and create<br><br>this huge brand with multiple<br>products and then, as you know<br><br>things don't go that well,<br>what's your opinion on that?<br><br>Just before we get into the<br>three answers, three questions.<br><br>- Yeah, you're right, it is a<br><br>very common question,<br>very common concern, too.<br><br>There is a lot of excitement<br>and people think, well, hey,<br><br>if I have a first product<br>and if it doesn't work out,<br><br>maybe I should start<br>with two or three or four<br><br>and see which, you know, which one sticks.<br><br>And there is some logic behind that,<br><br>but I've generally found<br>that's not the way to go.<br><br>There are methods out there<br>where people do launch<br><br>a lot of products at once,<br>but those people are usually<br><br>well financed and they're<br>usually experienced, so.<br><br>- Yeah, and that leads perfectly into<br><br>the three questions we ask,<br>because it really leads<br><br>to that kinda thing, really<br>experience and budget.<br><br>So that leads perfectly into<br>the first question I have is,<br><br>you know, are you a beginner<br><br>or are you an established seller?<br><br>Because if you're a beginner, you know,<br><br>your initial priority is<br>really to learn Amazon.<br><br>There's a lot of things<br>that really come when you're<br><br>learning the platform,<br>you're trying to understand<br><br>how Amazon works, all the<br>tools Amazon has, and you can<br><br>all of a sudden really find<br>that it's overwhelming at first<br><br>and you start missing things<br>and, you know, there's a lot<br><br>of terms of services with<br>Amazon as well that you have to<br><br>be on top of, so if you're<br>trying to learn this<br><br>as a beginner, starting<br>with more than one product?<br><br>That's a huge risk, you know?<br><br>Like, you need to understand<br>what it is you're learning,<br><br>and your first priority<br>is getting your product up<br><br>and selling, and once you get<br>it selling and start to get<br><br>it established, well, then<br>you get to another level.<br><br>But, you know, anything else<br>to add on that, for beginners<br><br>that are really wanting<br>to know, like, even though<br><br>I'm a beginner, why don't<br>I start with more products?<br><br>- Yeah, I think you nail on the head<br><br>because there is so much to learn.<br><br>I mean, it's a relatively<br>simple business model.<br><br>You know, especially with<br>Amazon FBA, they make things<br><br>so much easier, they take<br>a lot of the equation,<br><br>versus in the old days, pre<br>Amazon FBA, and you need to<br><br>give yourself the time to<br>learn these things and adjust<br><br>and learn the ropes, and<br>that's really why you start<br><br>with one product, to learn the ropes.<br><br>Once you start getting,<br>better, then you can do<br><br>all kinds of crazy stuff, but<br>until then keep it simple.<br><br>- But even for established<br>product owners, you know, like,<br><br>and, yeah, there's those<br>anomalies of people that are just,<br><br>you know, I almost wanna<br>say savants, they just have<br><br>such good focus and they<br>can do so many things,<br><br>but really, like, even<br>when you're established<br><br>do you recommend more than<br>one product at a time?<br><br>- No, and the reason why is<br>because once you get established<br><br>you start to develop your own technique.<br><br>So you've been around for a<br>few years, you start to find<br><br>ways of finding products, the<br>ways of launching products,<br><br>you end up getting a lot of moving parts,<br><br>which can be a good<br>thing, can be a bad thing,<br><br>things can get away with<br>you, so if you try and launch<br><br>three, four, five<br>[https://productsthatcount.com/ products] in the same time,<br><br>that's a lot of stuff going on.<br><br>It's better just to launch<br>one, do it right, bam.<br><br>Then next month, launch another one.<br><br>Like, you can line 'em up, bang<br>'em off, one after another.<br><br>It's easier to track,<br>too, because sometimes<br><br>something might go wrong, you know?<br><br>And you gotta, you know,<br>spend your resources<br><br>and time fixing that one problem.<br><br>If you've got other things<br>you're not paying attention to,<br><br>well, then you just failed<br>on your product launches,<br><br>or at least performed more poorly<br><br>than you would have expected to.<br><br>- Yeah, and I firmly believe<br>that if you lined up,<br><br>from all the experience I<br>have, from all the students<br><br>that I've taught, the people<br>that have tried doing too much<br><br>at one time always get overwhelmed,<br><br>they end up missing things and oftentimes<br><br>those things they miss are so critical,<br><br>even just, like, listing<br>optimization, you know?<br><br>So often I see people ask me<br>why aren't my products selling?<br><br>You look at them and their<br>listings are horrible.<br><br>And that means 'cause<br>they're not focusing,<br><br>or are you running sponsored ads?<br><br>Are you doing any of these certain things?<br><br>And they're like, no, I guess<br>there's just so much going on<br><br>and that's exactly the problem,<br>there's so much going on<br><br>that you've gotta learn the basics.<br><br>So, yeah, if you wanna start<br>with more than one product<br><br>'cause you're an established<br>seller I highly, you know,<br><br>we both advise against it,<br>do what you wanna do but<br><br>I would say don't, and according<br>to Shane, it's a no too.<br><br>Two nos?<br>- Two nos.<br><br>And, you know, there's another<br><br>interesting aspect to that too.<br><br>If you're doing one product at a time,<br><br>you're able to think<br>about that product more,<br><br>develop and make it a better product.<br><br>If you're trying to do six at<br>once you're just, you know,<br><br>whatever, you're just whipping 'em out,<br><br>and coming back to your<br>question about if your listing<br><br>isn't optimized correctly,<br>that's gonna affect your PPC,<br><br>'cause your conversion<br>rate's not gonna, it's kinda<br><br>gonna ruin everything, so<br>make sure you got everything<br><br>done one step at a time,<br>properly, starting with<br><br>that listing optimization,<br>make a better product,<br><br>and that will affect your<br>reviews, will affect everything<br><br>for your business, it's just<br>a good, smart way to go.<br><br>- Yeah, and Amazon really does<br>look at all those metrics.<br><br>And, you know, at the<br>end of the day, you know,<br><br>you can't sell crappy products to Amazon.<br><br>They're just, it's not gonna work.<br><br>And, you know, Amazon's<br>cutting back on hacks<br><br>and people are always<br>trying to do these hacks.<br><br>Amazon is focused on<br>the customer experience<br><br>and so that means you<br>have to have good products<br><br>and you always wanna be<br>improving those products.<br><br>And if you're focused and distracted<br><br>on multiple products you're right, like,<br><br>you're not gonna know which<br>products need improvement,<br><br>you're gonna be, you're<br>just gonna be overwhelmed.<br><br>So, yeah, no no.<br><br>All right, so second question we've got.<br><br>What is my budget and capital?<br><br>'Cause obviously you don't<br>wanna try everything up,<br><br>'cause then you have<br>no room for marketing,<br><br>and the other end of that is inventory,<br><br>'cause what happens if<br>you run out of inventory?<br><br>- Bad things happen, your<br>rankings plummet, and it's harder<br><br>to get back to where you<br>were, so you lose traction,<br><br>it's like one step forward,<br>two steps backward.<br><br>- I feel like it's also different now.<br><br>Like, a few years ago<br>running out of inventory<br><br>didn't seem to affect you<br>so much, but now, I mean,<br><br>I know personally in<br>my own business, like,<br><br>I've seen it dramatically hurt us.<br><br>- Yeah, I think inventory<br>management is key.<br><br>Now, I don't wanna freak<br>anybody out, too, and I think<br><br>we've had this happen many<br>times, where new sellers say<br><br>oh my gosh, I'm gonna<br>run out of inventory!<br><br>Yup, you probably are.<br><br>Not always, and it's okay at first.<br><br>You do have a bit of time when you first<br><br>launch a product and you're new.<br><br>Once you're established<br>and you're cooking with gas<br><br>you need to make sure you're<br><br>always in inventory whenever you can.<br><br>- Yeah, absolutely, you<br>know, capital management,<br><br>budgeting, all those kinda things,<br><br>I'd say one of the biggest<br>skills you could learn<br><br>to be successful in Amazon<br>is math and spreadsheets.<br><br>You know, there's tools out<br>there but at the end of the day<br><br>if you can, you know, just<br>learn a Google spreadsheet<br><br>and Excel and really understand<br>the math, your profit,<br><br>your return on investment, all<br>of those good kinda numbers<br><br>and really know where you<br>are so that you know, like,<br><br>when I sell out I can reorder inventory,<br><br>I'll make sure that, 'cause<br>you wanna minimize that.<br><br>Exactly right, like, when<br>you're first starting if you can<br><br>only afford a couple<br>hundred units of inventory,<br><br>you're gonna run out of<br>inventory, chances are.<br><br>Especially if you're ordering<br>from China, but the reality is<br><br>you wanna minimize that as much<br>as possible and why risk it?<br><br>'Cause if you have two<br>products and all of a sudden<br><br>you're like, all your<br>money's tied up in inventory,<br><br>not only you're not gonna<br>be able to do marketing,<br><br>which you have to do, you know.<br><br>That's the one thing,<br>don't think, Amazon is not<br><br>a magic platform, you can't<br>just put things up there.<br><br>Two years ago you could, you know.<br><br>We helped people that just put products<br><br>up on Amazon and boom, they just took off,<br><br>but that's not the case anymore,<br><br>especially since sponsored<br>ads, really critical,<br><br>and sending outside traffic<br>like press releases are huge.<br><br>But if you don't have the<br>budget to be able to do<br><br>those things, well, you're<br>just not gonna be able to grow.<br><br>So, you know, budget<br>for marketing and budget<br><br>for reinvestment of<br>inventory, and once you get<br><br>those things in control<br>you can start scaling<br><br>and adding more and more products.<br><br>Anything else to add to that?<br><br>- Yeah, another thing<br>to think about too is<br><br>if you're brand new<br>you're gonna do your best<br><br>to estimate things like shipping.<br><br>You're gonna do your best<br>to estimate packaging<br><br>and all those little things that go into<br><br>making your listing, photos, you name it.<br><br>So it's best to give yourselves<br>a little bit of padding.<br><br>You know, don't try to run<br>on razor thin, you can,<br><br>but you're gonna--<br>- Always worst case scenario.<br><br>Absolutely, always, like, and, you know,<br><br>always give yourself,<br>you know, a little bit<br><br>of a buffer there, don't<br>try, like, oh no, it's,<br><br>everything's gonna go perfectly<br>well, because you know<br><br>nine times out of 10 it's<br>not gonna go perfectly well.<br><br>Great advice, great advice.<br><br>All right, so the third<br>question we have here is<br><br>How much time do you truly<br>have to focus on this?<br><br>'Cause time is money, time<br>is a resource, you've got<br><br>the money resource and<br>you've got the time resource.<br><br>Some people have more time than money,<br><br>some people have more money than time.<br><br>At the end of the day, chances<br>are if you're starting out<br><br>on this business, you're probably<br>someone that has probably,<br><br>you know, a little bit<br>of time, you're probably<br><br>working a job trying<br>to get something going,<br><br>you know, and we all did that.<br><br>Like, I remember, what<br>I used to have to do is<br><br>I'd wait until my family was put to bed<br><br>and then I'd get back up out<br>of bed and work a couple hours.<br><br>And you try to get that time<br>in there, and you need to be<br><br>as focused during that time as possible.<br><br>You really wanna make sure<br>you shut off all distractions.<br><br>And if you're sitting there trying to<br><br>manage [https://www.senmasinechristmas.com/ superbrowser blackhat method multiple seller accounts] products<br>while trying to learn<br><br>the new platform, trying<br>to set up marketing<br><br>for different products, trying<br>to do all of these things,<br><br>and it's divided over multiple products,<br><br>you're just not gonna be effective.<br><br>What else do you think?<br><br>- Yeah, no, absolutely,<br>that's a great reason to start<br><br>with just one product if you're,<br>you know, like most people,<br><br>you're starting off and you<br>probably got a regular job<br><br>and you're just squeezing<br>things in when you can.<br><br>And there's nothing wrong with that.<br><br>I mean, the vast majority<br>of people I knew,<br><br>successful or otherwise in this business,<br><br>that's how they started, you know?<br><br>They just did that, and we<br>all did it, until such time<br><br>when you could make those<br>circumstances change.<br><br>And you'll find, too, there's<br>little black holes of time.<br><br>So you'll start to get<br>into PPC, but you can<br><br>start to go pretty deep if you want to.<br><br>You can just run the basic<br>setup, no problem, and it's<br><br>easy to do, but if you wanna<br>really explore, you know,<br><br>you'll start, sit down at<br>seven o'clock in the evening,<br><br>look up and the next thing<br>you know it's 11 o'clock,<br><br>just gotta budget for those things.<br><br>- Yeah, you really do, I recommend working<br><br>in 50 minute intervals because<br>then that way, you know,<br><br>it's always good to stand<br>up, you don't wanna be<br><br>sitting there in one spot, but<br>you'll find those intervals<br><br>will go, like, so many<br>times my wife has left<br><br>and all of a sudden I've<br>looked up and she's back<br><br>and I'm like, did you leave, you know?<br><br>And she's like, yeah, I've been<br>back for two hours. (laughs)<br><br>And you just realize what's going on.<br><br>So if you're not focused<br>on that time, make sure you<br><br>always have priorities in front of you<br><br>of the biggest things to focus on.<br><br>So again, three questions.<br><br>Am I beginner or an established seller?<br><br>'Cause if you're a beginner,<br>absolutely without question<br><br>you want to do one at a time, and even as<br><br>an established seller, unless<br>you have, like, good systems,<br><br>good employees, and a good budget,<br><br>really recommend just<br>one product at a time.<br><br>What's your budget and capital?<br><br>Obviously the more budget<br>and capital you can have<br><br>the more resources, like<br>hiring employees, and actually<br><br>let's hit on that topic for a<br>sec, 'cause some people think<br><br>employees are the magic answer, you know?<br><br>(Shane sighs)<br>(Jason laughs)<br><br>- They can be, they can<br>be, but it takes time<br><br>to train someone, we like to<br>think that we learn something,<br><br>we just pass it off to somebody else.<br><br>Or, hey, watch this video<br>and you'll figure it out.<br><br>Mm, ain't gonna work that way, usually.<br><br>It takes time to really<br>get an employee dialed in,<br><br>and the more you can do for them<br><br>to set them up for success the better.<br><br>So when you establish your own<br>SOPs and you understand them<br><br>completely yourself, then<br>you can train someone else<br><br>on them and you know things<br>will be followed correctly.<br><br>Otherwise it's just a loose end that will<br><br>come back to bite you in the rear.<br><br>- Yeah, never hire with<br>the idea, I'm not sure what<br><br>they're gonna do I just know<br>I need help so I'm gonna hire.<br><br>'Cause you're gonna get frustrated,<br><br>you're gonna waste money,<br>they're gonna get frustrated.<br><br>You know, there's good<br>strategies for hiring and really<br><br>research and study on how<br>best practices for hiring,<br><br>'cause it'll make a huge difference.<br><br>- One another thing I'd<br>like to mention about that,<br><br>and we talk about inventory and<br>it's a question I get a lot.<br><br>Now the first question is<br>always what product do I sell?<br><br>And the second one is, you know,<br><br>how much I order, how<br>much do I need, you know?<br><br>There's a lot of different<br>ideas and theories<br><br>floating around out<br>there, and I think that<br><br>if you can just take your<br>first inventory order,<br><br>it's gonna be small, 'cause<br>we don't wanna start big<br><br>in case, you know, we do<br>something wrong or we screw up<br><br>our product or our branding<br>and we don't wanna lose<br><br>all that money inventory<br>and be stuck with it.<br><br>So, and I think the<br>training at Amazing really<br><br>addresses that very<br>well, but I like to use,<br><br>maybe, two and a half times rule, roughly.<br><br>Like some people feel<br>they're more comfortable with<br><br>a little bit more but if<br>you got two and a half times<br><br>the amount it's going to take<br>to get into the business.<br><br>Let's say your first inventory<br>order costs you $1000.<br><br>You should have at least<br>two and a half times that<br><br>available to you, so that's<br>gonna take up any contingencies.<br><br>- I think that's great advice,<br>that's really good advice<br><br>for a budgeting<br>perspective, and, you know,<br><br>and the reality is, again,<br>with your budgeting,<br><br>if you're just starting out even looking<br><br>for products to go with, consider that.<br><br>You know, consider how much<br>inventory's gonna cost.<br><br>'Cause if you only have<br>a $2500 budget to spend,<br><br>you don't wanna expand that<br>all on inventory and have<br><br>nothing to spend on anything<br>else, so, cool, cool, good one.<br><br>And then the last question<br>was time, do you have<br><br>enough time to actually<br>spend on this business?<br><br>And the reality is you<br>gotta look at yourself.<br><br>If you have eight hours<br>a day well, then, yeah,<br><br>maybe you can do two products at a time.<br><br>Still don't really recommend<br>it, especially if you're<br><br>just starting out, because<br>as you grow, remember,<br><br>we're not saying you're only<br>gonna sell one product forever.<br><br>What we're saying is<br>one product at a time.<br><br>Eventually you wanna have<br>100 products if you can.<br><br>You wanna have a huge brand.<br><br>You know, the way you grow<br>on Amazon is first of all<br><br>you create a brand, you<br>get a product established,<br><br>you start creating a brand,<br>then you add more products<br><br>and then you expand that internationally.<br><br>Amazon's fantastic for their<br>international platform.<br><br>And then once you've got that covered,<br><br>then you wanna start looking at, like,<br><br>using other tools like<br>Volusion, Shopif, you know,<br><br>any of those other kinda<br>third party shopping carts.<br><br>But really I look at it<br>like start on Amazon,<br><br>start focused, start with one<br>product, then once you get<br><br>that product established add<br>another one, add another one.<br><br>Once you're making, you<br>know, I recommend, you know,<br><br>minimum of $25,000 a month revenue before<br><br>you start really focusing<br>on international,<br><br>because if you, that's another thing.<br><br>Just like adding more<br>products, if you try to<br><br>expand too much, if you<br>try to all of a sudden have<br><br>a Shopify store and going<br>international and everything else,<br><br>again, that all takes resources and time.<br><br>You're gonna have to order<br>more inventory, you're gonna<br><br>have more time development,<br>and really what we've found<br><br>is people selling on<br>Amazon are getting about<br><br>90% of their results on Amazon.<br><br>Yeah, you hear of people<br>that are on Shopify.<br><br>Good friends of ours like<br>Ezra Firestone and that<br><br>that are crushing it<br>with Shopify paid ads,<br><br>that's 'cause they have really<br>specific niche products,<br><br>like really good health<br>products and they have<br><br>real good experience with paid ads.<br><br>But for the average person<br>just getting started out,<br><br>focus on Amazon, leverage<br>it, start with more product,<br><br>build in a very sequential,<br>organized manner<br><br>and then go international<br>and I think you'll be gold.<br><br>Any other closing remarks you got?<br><br>- Yeah, I just wanna make<br>one more comment about time.<br><br>And I know a lot of people<br>get concerned about that,<br><br>we got everyone who's an Amazon seller.<br><br>Grandmas, single moms,<br>I mean, you name it,<br><br>everyone under the world<br>is there and can do this.<br><br>And I just wanna say when people<br>say I don't have the time,<br><br>I don't have the time, if it's something<br><br>that you really want you'll make the time.<br><br>You don't have to spend<br>eight hours a day doing this.<br><br>You know, a couple hours here,<br><br>a couple hours there, you can do this.<br><br>When I first started I was<br>working 12 hours shifts.<br><br>I'd come home, I'd work till one a.m.<br><br>You know, because I was so<br>focused on that, no, this is<br><br>such a fantastic role, I<br>know I can do it, and I just<br><br>kept at it, so don't convince<br>yourself you don't have<br><br>the time, because you can<br>make it if you really want to.<br><br>- Yeah, negative talk like<br>that, like if you're saying<br><br>you don't have the time<br>then the reality is<br><br>are you looking at this<br>as a hobby or a business?<br><br>Because the idea is this<br>business can be [https://www.accountingweb.co.uk/search?search_api_views_fulltext=life%20changing life changing]<br><br>from the perspective of freedom.<br><br>I mean, here are you, living<br>in Andora, beautiful country,<br><br>and it's because you<br>have the freedom to live<br><br>wherever you want in the world.<br><br>That's the kind of freedom, it's not that<br><br>you don't work hard,<br>you work hard every day,<br><br>but it's a business that allows you<br><br>to be in control of so many elements.<br><br>So if you wanna learn more<br>about selling on Amazon,<br><br>we have a great course<br>for you, free training at<br><br>AmazingSellingMachine.com,<br>and if you love this video<br><br>I wanna request, just put<br>yes in the comment below,<br><br>let us know that you<br>appreciate this video,<br><br>just put the word yes and<br>we appreciate that so much.<br><br>Make sure you subscribe<br>to our channel and again,<br><br>check out the free training series we have<br><br>at AmazingSellingMachine.com<br>where we walk you through<br><br>pretty much most of what you need to know<br><br>to get started on Amazon, so, yeah.<br><br>Take care, everyone.<br>- Bye bye.<br><br>(chill music)